Naruto Characters Star in New Hot Pepper Gourmet Commercial!

Airing March 17th (JST)! Characters from Naruto Star in a Hot Pepper Gourmet Commercial!

A new ad for Hot Pepper Gourmet—a restaurant info site managed by Recruit Co.,Ltd.—launches March 17th, 2025 (JST).
It features characters from the Naruto series!

With a runtime of 15 seconds, the theme of this ad campaign (Japanese only) is “ごはん、いこっ。”

The campaign sets out to spark participation in Japan’s dining culture by imparting on the viewer the hidden joys of the seemingly ordinary act of eating out, encouraging them to rediscover the value of sharing a meal and bonding with others at the table.
The new commercials will feature various universally loved anime and manga characters and will each have their own unique story that unfolds over the 15-second runtime.

Naruto and Iruka are the stars of this new ad!

What are the Highlights of the New Commercial Featuring Naruto and Iruka?

Following the “ごはん、いこっ。” theme, this Hot Pepper Gourmet commercial features Naruto and Iruka.

The 15-second ad opens up to a scene of Naruto crying over his ramen while Iruka quietly watches over him.
The bond between master and student that deepens as they share a meal is expressed amid a warm atmosphere.
Naruto’s brief question to Iruka, “Master, have you ever been so upset that you can’t sleep?” leaves a lasting impression.

A special feature of this commercial is the way that it puts anime characters in a real-life scene.
Check out the ad to see the world of Naruto recreated through the use of detailed props and staging!

Web Commercial and Special Page!

Starting from March 17th (JST), this commercial can be seen not just on TV, but also online.
In addition, a special webpage can be seen on the official Hot Pepper Gourmet site!
Make sure to check it out!